These '70s Inspired Makeup Looks Are Perfect For Party Season
To achieve the “perfect” tan, people used bronzer all over their face. It created a gentle sun-kissed look that was popular in movies of this era. In the 1970s, blusher was used as a way to enhance one’s natural beauty. Throughout this decade there were many popular shades and application techniques for blush; the look was meant to be natural and never over-the-top.
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With natural lips and cheeks, the eyes are the focus, and for good reason. Step back in time and immerse yourself in the vibrant and expressive era of the 70s with our curated collection of makeup looks that defined a decade of style revolution. From the daring disco glam to the free-spirited bohemian vibes, each look is a testament to the era’s bold and unapologetic approach to beauty. Dive into the allure of the 70s and get inspired to recreate these timeless styles with modern flair. If there’s one decade that represents fun and freedom when it comes to style, it’s the 1970s. Not only was ’70s fashion iconic (and relevant to this day), but there was a beauty revolution as well.
White eyeliner
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Hernandez’s rounded sunset eye mirrors this change impeccably. When it comes to ‘70s makeup, bolder is definitely better—and no look is more emblematic of this era than the cut-crease. Yep, the look that’s a YouTube makeup tutorial glam staple got its start way back when—the ‘60s to be precise, but you get the idea. To differentiate this statement eye from its modern counterparts, you’ll want to adjust the shape.
Goldie Hawn’s Curtain Bangs
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With a look this good, you could rock sweatpants and still look like a million bucks. Below, Abergel and Roszak break down their favorite '70s haircuts to copy and provide plenty of tips and tricks for how to style them. For pure hippie chicness, there's only one person we can think of to copy, and that's Stevie Nicks.
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For a fresh glowing face, use a facial scrub (my favorite is Lush’s Ocean Salt Cleanser) to prep your skin. If you’d like, skip foundation and just use a little concealer under the eyes. Finally, apply a highlighting powder (such as Benefit Cosmetics’ Dandelion Luminizer or NARS Blush in Albatross) to your cheeks and cheekbones, sweeping upwards.
The ultimate "cool kid" cut of the era, according to celebrity colorist Jeremy Tardo, the shag is as definitive and quintessential to the '70s as they come. "The shag has been deconstructed and reinvented in so many ways since its inception," he says. Billie Eilish's platinum shag broke the internet in 2021, and we're loving the grungy layers with wispy curtain bangs. Vibrant pink lips and cheeks and visible lashes are what '70s makeup dreams are made of. This liner applied to the top and bottom eyes show how liner can instantly transform any look. Find a soft eyeliner that glides on smoothly like Victoria Beckham Beauty Satin Kajal Eyeliner in "Nightflash" ($32) glides on easily and adds sparkle.
Lipgloss came in a variety of sheer colors, including pinks, plums, nudes, and of course, classic clear glosses. Mascara in the 1970s was worn according to the individual’s taste. Women of the ’70s might apply it liberally on both upper and lower lashes or more subtly, depending upon if their makeup was for daytime wear versus going out to an event. For natural-looking lashes, give your eyelashes some curl with an eyelash curler, then use a brown or light black mascara to coat lashes from base to tip with a light coat. You can use a lash comb to brush out any clumps in your mascara.
Sideswept Disco Curls
Nail polish was available in a rainbow of colours, from light to dark. There were also various finishes available, including glittery and pearlised. They could also be left natural or just painted with a touch of clear gloss. Lipsticks with a sheen were fashionable throughout the decade. For lipsticks without enough sheen, a lip gloss was applied over the top.
Perennial beauty muse Jane Birkin's French-Girl bangs have been copied and referenced an immeasurable number of times by stylists wanting to fulfil their clients' laidback fringe goals. Cinematic trailblazer Pam Grier, among other styles, wore her hair in a perfectly rounded afro during the decade, a powerful symbol of pride. Disco queen Donna Summer rocked gorgeous, fluffy curls that championed texture.
Adding a bottom lash line that runs as far at the top lash, creates that sultry power eye look renown in the 70s. The rest of the skin has a dewy 2k23 finish and the combo is chef's kiss. As well as glitter and drama, the 70s were also showered with earthy, matte and muted tones.
"The color is really rich and pigmented so it pops off the skin," she says. A pencil works especially well for inner corners and water lines. Kousakis built a wig that was permed with free-flowing curls to give him that tousled look. “The punch of chocolate livened him up, and showed the dimension of the curl on camera,” she says. Van Dyke wanted to give him a chiseled look, so he created a prosthetic piece that reshaped Downey’s lower lip, resulting in a distinct profile. She reveals there was at least a two week process of bringing in pictures and brainstorming ideas, including a mold with a flat top, but nothing jumped out.
Arguably the queen of this hairstyle, Grande gathers her long strands at the top of her head and leaves a single tendril out to frame her face. Naomi Campbell's middle part is sleek and perfectly divides her long straight hair. To find your middle part, Abergel says to use the bridge of your nose as your guide. Align the point of your rat tail comb to that bridge and you'll find your middle part. Roszak loves brow-grazing bangs like Billie Eilish's if you're opting to go '70s with your look. She recommends using a nourishing hair oil like her Rôz Santa Lucia Styling oil on the bangs to keep them smooth and for added shine.
To prove just how epic this decade was for hair, we’ve gathered 20 of our favorite styles that showcase the range of the era. Wondering how to achieve the big, swoopy bangs donned by '70s Hollywood stars and high schoolers alike? After washing your hair with shampoo and conditioner, use your fingers to flatten from the roots and pull straight down as you blow-dry. Once the hair is fully dry, use a comb down the middle of your scalp to create a center part.
(Bianca Jagger would have been invited, but we’d ask her to leave her white horse at home.) In 2023, we’d expect to see some familiar looks in the room. Metallic eyeshadows had their moment in the '70s and continue to be popular today. The contrast between this shadow's blue and purple tones complements each other.
To me, it looks eerily similar to a metallic shade of eye shadow found in the Huda Beauty Mercury Retrograde Palette ($60), which is called Nebula. (My super-straight lashes would never.) Instead, I'll head straight for false lashes. If there's any feature Farrah Fawcett is most famous for, it's her hair, but I'd like to submit her perpetually bronzed skin for consideration, too. Whether it was a terra-cotta blush or a traditional bronzer she used, she was always sporting a sun-kissed makeup look. One may think that recreating Farrah Fawcett’s signature curls is impossible.
Once it's dry, use a one-and-a-half to two-inch curling iron to curl the top strands backwards and the sides frontwards for a mixture of textures. Finish off with a dry texturizing spray, and go forth and head bang. The final image encapsulates the mod influence of the 70s, with a model donning bold, graphic eyeliners and a vibrant color-blocked top, exuding confidence and style. You can wear one the traditional way, or try an elastic headband to wrap around your head and across your forehead (if you’re a fan of the bohemian style). Baker counts MacGraw and Cher as two of the most memorable '70s makeup icons. Here, Cher is pictured at the 1974 Grammys with a wash of iridescent blue-purple eye shadow.
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